---
title: "Third Biggest Spender for TV Adverts in Gaming Brands for 2019"
url: "https://www.nintendoreporters.com/en/news/general/third-biggest-spender-for-tv-adverts-in-gaming-brands-for-2019/"
description: "It’s no secret that Nintendo spends big money on TV ads – targeting families and not just kids worldwide. It has not gone to waste either!"
author: "Patrick Dankers"
published at: "2020-01-01 10:10:29"
image: "https://www.nintendoreporters.com/storage/files/third-biggest-spender-for-tv-adverts-in-gaming-brands-for-2019.jpg"
markdown url: "https://www.nintendoreporters.com/en/news/general/third-biggest-spender-for-tv-adverts-in-gaming-brands-for-2019.md"
---

Third Biggest Spender for TV Adverts in Gaming Brands for 2019 | General News | NintendoReporters

 [![Third Biggest Spender for TV Adverts in Gaming Brands for 2019](https://www.nintendoreporters.com/storage/files/third-biggest-spender-for-tv-adverts-in-gaming-brands-for-2019.jpg "Third Biggest Spender for TV Adverts in Gaming Brands for 2019")](https://www.nintendoreporters.com/storage/files/third-biggest-spender-for-tv-adverts-in-gaming-brands-for-2019.jpg)It’s no secret that Nintendo spends big money on TV ads – targeting families and not just kids worldwide. It has not gone to waste either!

As 2019 comes to a close, here’s a quick look at how much the company put into its commercials!

According to **VentureBeat**, Nintendo was the third largest-spender for videogame adverts on TV throughout 2019.

While this was less than half of what its competitors Sony (PlayStation) and Microsoft (Xbox One) did – it looks like Nintendo achieved more ad impressions per dollar that they spent.

## [](#highlights-in-advertising-for-game-brands)Highlights in advertising for Game Brands

- Nintendo spent roughly $46 million on TV ads, which generated 3.07 billion impressions
- For comparison, Microsoft spent $100 million on Xbox ads, which generated 4.8 billion impressions
- Fifth place for programming with the biggest advertising outlay was SpongeBob SquarePants — driven mostly by Nintendo, which spent about $7.08 million for advertising during the kids’ series.

---

Well, you gotta spend money to earn money. And by all means Nintendo is doing that in a great way. I really love the way they are not only catering to kids anymore. They see the bigger picture as well, which should be great for their turnover!

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