---
title: "Doug Bowser: More Female consumers purchasing Nintendo Switch Lite"
url: "https://www.nintendoreporters.com/en/news/nintendo-switch/doug-bowser-more-female-consumers-purchasing-nintendo-switch-lite/"
description: "Nintendo released the Nintendo Switch Lite console earlier this year – which offers handheld-only play at a cheaper price."
author: "Patrick Dankers"
published at: "2019-11-18 12:22:14"
image: "https://www.nintendoreporters.com/storage/files/doug-bowser-more-female-consumers-purchasing-nintendo-switch-lite.jpg"
markdown url: "https://www.nintendoreporters.com/en/news/nintendo-switch/doug-bowser-more-female-consumers-purchasing-nintendo-switch-lite.md"
---

Doug Bowser: More Female consumers purchasing Nintendo Switch Lite | Nintendo Switch News | NintendoReporters

 [![Doug Bowser: More Female consumers purchasing Nintendo Switch Lite](https://www.nintendoreporters.com/storage/files/doug-bowser-more-female-consumers-purchasing-nintendo-switch-lite.jpg "Doug Bowser: More Female consumers purchasing Nintendo Switch Lite")](https://www.nintendoreporters.com/storage/files/doug-bowser-more-female-consumers-purchasing-nintendo-switch-lite.jpg)Nintendo released the Nintendo Switch Lite console earlier this year – which offers handheld-only play at a cheaper price. While not everyone is in love with its simpler form factor, it looks like the system may have already found a niche.

During an interview with **Fortune**, Nintendo of America president Doug Bowser revealed an interesting detail about the Switch Lite. In particular, he mentioned that the portable-only system is winning the hearts of women – many of whom prefer to purchase it over the regular Switch model. Doug also felt that the system will be a valuable asset in expanding Nintendo’s current audience – which makes sense in lieu of the upcoming holiday season.

## [](#a-womens-best-friend)A women’s best friend?

> We’re seeing a higher percent of female consumers buying Nintendo Switch Lite than buy the flagship. We see Lite as a great opportunity for us to expand with that audience.
>
> Our intent with Nintendo Switch Lite is absolutely to reach a more expanded audience and to do so by offering a more dedicated gaming device for those that were really looking for that experience.

Well gamer girls and women, you all have got a great sense of tast it seems. We wonder if any official stats will come out for this.

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