Bandai Namco Group announced a new logo moving forward, which will be implemented in April 2022. The company announced a new vision, mission and purpose moving forward.
From a personal stance, I don’t like the new logo at all. The old/current one is so much more a logo when compared. But hey they must have a good reason to change it … right? And what kind of changes is Bandai Namco Group purposing? Let’s check it out;
1. Bandai Namco Group’s New Purpose
Bandai Namco’s Purpose expresses the reason for our existence and why we conduct our businesses and corporate activities. Its wording was developed based on internal and external surveys, as well as discussions among employees from around the world. From April 2022, our Purpose will be the ultimate definition of who we are as a company and will shape the vision and strategy of our next Mid-term Plan.
—Fun for All into the Future
Bandai Namco exists to share dreams, fun and inspiration with people around the world. Connecting people and societies in the enjoyment of uniquely entertaining products and services, we’re working to create a brighter future for everyone.
2. Bandai Namco Group’s New Logo
Our current logo expresses the fusion of Bandai and Namco that was created when the two companies integrated. It will be replaced with a new logo that reflects our new Purpose. All companies with “Bandai Namco” in their names will use this logo. And, in principle, companies with and without “Bandai Namco” in their names will display this new Group logo on all their products and services. This will enable us to bring together the value of all our products, services, and labels under one logo and elevate the brand value of the Bandai Namco Group in the global market.
The new logo’s speech bubble motif, “Fukidashi” in Japanese, expresses the potential of the brand to connect with people around the world and inspire them with amazing ideas. The speech bubble also represents Japan’s manga culture that has become so popular everywhere. The logo stands for our determination to communicate with fans worldwide, to connect with our fans, and to create entertainment unique to Bandai Namco. The magenta used as the motif color not only represents diversity, but also creates a bright and fun impression and is easy to reproduce.
The Spirit of Our New Purpose
With the start of our next Mid-term Plan in April 2022, our new Purpose will be the ultimate definition of who we are as a company. It was developed based on internal and external surveys and on discussions among employees from around the world, whose opinions and ideas guided and inspired us.
Fundamental to our Purpose is the idea of connecting and working together to create things. Bandai Namco’s entertainment connects fans all over the world. By delivering fun to the people everywhere, we put smiles on their faces and help them achieve happiness. That’s why Bandai Namco exists.
Our Purpose clearly and succinctly expresses how we have always sought to connect with fans everywhere, developing and sharing with our fans in creating innovative IP, products, and services. Together with our fans, we’ll create a new era for Bandai Namco, proudly communicating the reason for our existence.
Masaru Kawaguchi, President and Representative Director
Bandai Namco Holdings Inc.
