Summary:
My Mario is showing up in a way that feels tailor-made for families who want Mario in their day-to-day routines, not just on a screen. The collection has started arriving at Nintendo NEW YORK and Nintendo SAN FRANCISCO, giving parents, caregivers, and little ones a place to see the lineup in person and grab favorites right away. Think of it like a Mushroom Kingdom starter pack for playtime: wooden block sets themed around Mario and familiar series items, soft toys that are easy for small hands to cuddle and shake, and toddler-friendly Fisher-Price Little People figures and playsets built for imaginative scenes on the living room floor. On the wardrobe side, the collection leans into cute and practical, with onesies and baby and toddler outfits featuring Mario and friends, so kids can look the part while they’re busy saving the day from snack time.
What makes this rollout extra fun is that it is not only about what you can buy. My Mario also includes experiences you can watch and interact with together, which is exactly where Mario shines for younger kids. The “It’s Me, Mario!” stop motion shorts are available online, offering quick, silly bursts that fit perfectly into real family schedules, like the tiny breathing space between dinner and bedtime. There is also a free Hello, Mario! app designed for playful interaction with Mario’s face on compatible smart devices and Nintendo Switch systems, including Nintendo Switch 2 and Nintendo Switch. If you do not live near the Nintendo stores, the plan is not to leave you out, because additional My Mario items are also rolling out to select mass retailers, including an interactive Hello, Mario! board book published by Penguin Random House and Tomy Toomies bath-time toys that bring Mario energy to the tub. The result is a collection that tries to meet families where they are, whether that is in-store, at home, or on the go.
My Mario arrives in the U.S. at Nintendo NEW YORK and Nintendo SAN FRANCISCO
My Mario has begun arriving at Nintendo NEW YORK and Nintendo SAN FRANCISCO, and the timing matters because it frames this as a hands-on, in-person kind of launch. These stores are built for the “walk around, point at the thing, and instantly fall in love” moment, which is basically how most toddlers shop anyway. For parents and caregivers, the big win is being able to see size, texture, and build quality up close instead of guessing from photos. It also turns the experience into a mini outing, where Mario is the theme and the reward is a bag with something that will actually get used at home. Even if you are not local, this initial store rollout sets the tone for what My Mario is trying to be in the U.S. – playful, approachable, and designed to fit into real family routines, not just collector shelves.
The idea behind My Mario and who it’s made for
My Mario is designed around a simple but smart idea: make Mario feel like a friendly play partner for young kids, while also giving parents and caregivers products that do not feel like random noise in the toy bin. The collection is meant to bring smiles and spark imaginative play, which is a fancy way of saying, “let kids make up little stories and let grown-ups join in without needing a rulebook.” That is why so many items lean tactile and physical, like blocks, plush, and toddler-friendly figures. It is also why the lineup includes experiences like short videos and a free app – because sometimes you want an option that works while sitting on the couch together for five minutes. If Mario is usually the hero of big adventures, My Mario is more like Mario showing up for the small daily quests: bath time, getting dressed, story time, and that magical window when your kid is happy because you made Mario do a goofy face.
What you can buy in-store right now
At Nintendo NEW YORK and Nintendo SAN FRANCISCO, the My Mario selection covers the big categories families tend to look for first: toys that encourage play, softer items that comfort, and apparel that is both cute and usable. The in-store lineup includes wooden block sets featuring Mario and familiar Super Mario elements, along with toys like rattles and plush that are easy for younger children to grab, squeeze, and carry around like a tiny sidekick. You can also find Fisher-Price Little People My Mario items, which is a strong match for toddlers because those figures are built for small hands and big imagination. Apparel is part of the in-store offering too, with onesies and baby and toddler clothes featuring Mario and Mushroom Kingdom friends. In other words, this is not a “one aisle” situation – it is a full spread of the kinds of things that tend to become daily favorites.
Wooden blocks that turn playtime into little adventures
Wooden blocks are one of those timeless toys that never really go out of style, because they let kids be the director of the fun. With My Mario, the blocks bring Mario into that classic format, which means you can get a lot of mileage out of a simple set. One day the blocks are a castle, the next day they are a race track, and the day after that they are a stack that absolutely must be knocked over for scientific reasons. The Mario theme adds an instant story hook, especially for kids who recognize the characters or even just respond to the bright, friendly shapes. For adults, wooden sets often feel like a better long-term buy because they are durable, they do not rely on batteries, and they age well as a child’s play becomes more complex. It is Mario energy with a calm, sturdy backbone.
Mario Wood Block Set and Mario & Friends Wood Block Set
The My Mario lineup includes two specific wooden block sets: the Mario Wood Block Set (3 pcs) and the Mario & Friends Wood Block Set (30 pcs). The smaller set is the kind of simple pick that works as a quick gift, a travel-friendly toy, or an “add a little Mario” option without committing to a big box. The larger set is built for variety, which is where imaginative play really starts to snowball, because more pieces usually means more scenes, more characters, and more chances for kids to create their own Mushroom Kingdom logic. If your child loves sorting, stacking, and lining things up in neat little worlds, a bigger block set can turn into a daily go-to. And if you have ever stepped on a toy in the dark, you already know why many parents prefer wooden pieces that are easier to spot and pick up quickly.
Plush, rattles, and soft toys for early play
Soft toys are often the emotional core of a kid’s toy rotation, because they become comfort items as much as play items. My Mario includes soft toys like fun rattles and cuddly Mario plush, which are a natural fit for younger children who want something they can hug, carry, and show off like a buddy. The Mario theme makes it easier to build little stories during play, because even if a child does not know the full Super Mario universe, the character design is expressive and friendly. Rattles also bring in the simple cause-and-effect fun that keeps babies engaged, and it is a relief for adults when a toy is engaging without being loud in an obnoxious way. If you are trying to balance “this is fun” with “this will not drive the whole house crazy,” soft toys tend to be a safe bet. They also pair well with books, bedtime routines, and calm play, which is basically the holy grail for many families.
Fisher-Price Little People My Mario figures and playsets
Fisher-Price Little People sets are popular for a reason: they are built for toddlers who are still mastering fine motor skills but already bursting with imagination. The My Mario Little People toys bring that toddler-friendly approach into the Mushroom Kingdom, with figures and playsets designed for hands that are still learning how to hold, place, and move things with confidence. Playsets can also help caregivers join in without needing to invent everything from scratch, because the setup itself suggests a scene. You can do quick little roleplay moments, like Mario going on a tiny adventure, meeting friends, and celebrating a “win” that is as simple as getting a figure onto the right spot. For parents, the real value is repeatability – these are the kinds of toys that get used again and again because the play patterns are open-ended. That is where you get the best kind of toy longevity, the kind that survives beyond the first week of excitement.
Baby and toddler apparel with Mushroom Kingdom friends
Apparel in the My Mario collection leans into the practical reality of family life: kids need outfits that are comfortable and easy, and adults want things that wash well and still look cute afterward. The lineup includes onesies and baby and toddler clothes featuring Mario and his Mushroom Kingdom friends, which turns everyday dressing into something that feels a bit more like play. It is also a fun way for families to do matching vibes, even if the grown-ups are not going full Mario cosplay. For little kids, clothing with familiar faces can become part of their routine, like a favorite pajama set that makes bedtime feel less like a battle. And for caregivers, it is hard not to smile when you see tiny overalls with a character that has been making people happy for decades. It is a simple idea, but it works – turning “get dressed” into “pick your Mario team for today.”
What’s rolling out to select mass retailers
Not everyone can pop into Nintendo NEW YORK or Nintendo SAN FRANCISCO, and the rollout plan accounts for that by bringing a range of My Mario items to select mass retailers across the U.S. starting now and continuing over the next few months. That wider availability is a big deal because it changes My Mario from a special store-only moment into something families can actually find as part of normal shopping. The items called out for broader retail include an interactive Hello, Mario! board book published by Penguin Random House and the Tomy Toomies My Mario bath-time collection. That mix is telling because it hits two daily routines where parents are always looking for help: story time and bath time. If you have ever tried to convince a toddler that the bath is happening whether they like it or not, you already understand why “Mario is involved” can be a genuinely useful strategy.
Hello, Mario! interactive board book by Penguin Random House
The interactive Hello, Mario! board book is part of the My Mario lineup and is published by Penguin Random House, which puts it in the “story time with physical interaction” category that works especially well for very young children. Board books are built to survive enthusiastic page turning, and an interactive format keeps kids engaged because it turns reading into something they do, not just something they listen to. That can be a lifesaver on days when attention spans are short and you want a calmer activity that still feels fun. Mario is also an easy character for kids to latch onto visually, which helps even if they are not familiar with the games. For parents and caregivers, this is the kind of item that can become part of a routine – a book you read after dinner, or the one you bring along for a trip because it reliably holds interest. It is also a nice bridge between My Mario as a toy line and My Mario as a shared family moment.
Tomy Toomies My Mario bath-time collection
The Tomy Toomies My Mario collection is aimed at powering up bath time with bath toys and water squirters inspired by Super Mario characters, and that idea is almost too perfect. Bath time can be a daily negotiation, and the best bath toys are the ones that make kids forget they were ever resisting in the first place. Water play is already engaging, so adding recognizable characters gives you instant story hooks, like pretending Mario is swimming, exploring, or racing across the tub. For caregivers, the practical appeal is that bath toys can turn a routine task into a positive activity, which often makes everything smoother from start to finish. It is also a category where durability matters, because anything that lives near water needs to hold up over time. If your goal is less stress and more giggles, bath-time themed Mario toys are a pretty straightforward win.
The “It’s Me, Mario!” stop motion shorts and where to watch
My Mario is not only physical products, because it also includes the “It’s Me, Mario!” stop motion shorts, available on the My Mario website and on the official Play Nintendo YouTube channel. Stop motion is a fun fit for Mario because it feels tactile and toy-like, which matches the whole My Mario vibe of hands-on play. These shorts are also easy to slot into family life because they are quick. You do not need to commit to a long episode, which is useful when you are juggling dinner, cleanup, and bedtime. For kids, short videos can become a shared ritual, like watching one clip together and then acting it out with toys afterward. For parents, it is the rare kind of screen time that naturally invites participation, because you can laugh together, point things out, and then move on without it turning into an endless autoplay spiral.
Why short videos work so well for this age range
Short videos are like snack-sized entertainment, and for young children that is often the sweet spot. A tight runtime matches their attention span, and it also gives caregivers an easy off-ramp: “one more” does not turn into “an entire afternoon.” With a character like Mario, the humor and expressions tend to be instantly readable, so kids can enjoy it even without understanding dialogue or plot. That is especially helpful for toddlers who are still building language skills but already love visual comedy. Stop motion also has a handmade feel that pairs well with physical toys, because it looks like something you could recreate with your own figures and blocks at home. That kind of connection is where My Mario gets clever, because watching can smoothly turn into playing. It is like handing your kid a spark and letting their imagination do the rest.
Hello, Mario! free app on smart devices and Nintendo Switch systems
The My Mario lineup includes a free Hello, Mario! app that lets children, parents, and caregivers playfully interact with Mario, and it is available on compatible smart devices as well as Nintendo Switch systems, including Nintendo Switch 2 and Nintendo Switch. The core idea is simple: you and your child interact with Mario’s face and see his reactions, which makes it feel more like a toy than a traditional game. That simplicity is the point, because it lowers the barrier for young kids while still giving them something responsive and entertaining. It is also designed to be shared, which is important because many parents want screen time to be something they do together, not something that isolates. If you have ever watched a kid laugh because a character reacts to a tiny tap, you already know why this kind of app can be weirdly effective. It is Mario doing what he does best – turning small actions into big smiles.
How the built-in breaks can help parents
One standout detail in the Hello, Mario! app is the inclusion of built-in breaks, where Mario can fall asleep after playing for a while. For parents and caregivers, that is more than a cute gimmick, because it creates a natural pause without turning the moment into a confrontation. Instead of wrestling with “time to stop,” you can treat it like part of the experience: Mario is tired, so we take a break too. That is a surprisingly helpful way to set boundaries, especially with young kids who can get upset when something fun suddenly ends. It also signals that the app is designed with family routines in mind, not just maximum engagement. Anything that supports healthier screen habits without feeling like a punishment is a win. In practice, it can turn the end of play into a calmer transition, and calmer transitions are basically priceless in a busy household.
Tips for making a Nintendo store visit smooth with young kids
If you are visiting Nintendo NEW YORK or Nintendo SAN FRANCISCO with young children, a little planning can turn the outing into a fun memory instead of a chaotic speedrun. The easiest win is setting expectations before you walk in, because kids do better when they know what is happening and what the boundaries are. Think of it like giving them a mini map before the adventure starts. It can also help to focus on a short list of what you want to look at first, like the wooden blocks or the plush, so you do not end up wandering until someone gets hungry and the mood flips. Bringing snacks and building in a “reset moment” is not overthinking it, it is survival. The best part of an in-store My Mario display is that kids can connect what they see to what they will do at home, so even a quick visit can spark hours of imaginative play later.
Simple ways to pick the right My Mario item as a gift
Choosing a My Mario item as a gift gets easier when you match it to how a child actually plays. If the child loves building, stacking, and making little worlds, the wooden block sets are a natural fit because they encourage open-ended play that can grow over time. If the child is more comfort-focused, or if you are shopping for a younger age range, plush and soft toys tend to become immediate favorites, the kind that show up in bedtime routines and car rides. If the child is in that toddler stage where pretend play is exploding, Fisher-Price Little People sets can be a strong pick because they are sturdy and built for small hands. Apparel works well when you want something practical that still feels fun, especially for parents who appreciate gifts that get used. And if you want a quieter, shared activity, the interactive board book is a sweet option that supports story time and togetherness. The best gifts are the ones that fit into real life, and My Mario is basically designed to do exactly that.
Conclusion
My Mario landing at Nintendo NEW YORK and Nintendo SAN FRANCISCO makes Mario feel less like a distant video game hero and more like a playful part of everyday family life. The in-store lineup covers the fun basics – wooden blocks, plush and rattles, Fisher-Price Little People toys, and baby and toddler apparel – while the wider rollout to select mass retailers brings story time and bath time into the mix through the Hello, Mario! board book and Tomy Toomies bath toys. On top of that, the My Mario experiences add extra ways to enjoy the brand together, whether it is watching the “It’s Me, Mario!” stop motion shorts or sharing a few minutes with the free Hello, Mario! app on compatible devices and Nintendo Switch systems. If you want Mario energy that fits into the rhythms of real life, this collection is built to deliver exactly that, one small smile at a time.
FAQs
- Where can we buy My Mario items in person right now?
- My Mario products have begun arriving at Nintendo NEW YORK and Nintendo SAN FRANCISCO, where visitors can find a variety of toys and apparel from the collection.
- What My Mario items are mentioned as available at the Nintendo stores?
- The lineup includes wooden block sets, soft toys like rattles and plush, Fisher-Price Little People My Mario toys, and baby and toddler apparel featuring Mario and friends.
- Which My Mario items are rolling out to select mass retailers?
- Examples called out for broader retail include the interactive Hello, Mario! board book published by Penguin Random House and the Tomy Toomies My Mario bath-time collection.
- Where can we watch the “It’s Me, Mario!” stop motion shorts?
- The stop motion shorts are available on the My Mario website and on the official Play Nintendo YouTube channel.
- What platforms support the free Hello, Mario! app mentioned with My Mario?
- The Hello, Mario! app is available for compatible smart devices and as a free download on Nintendo Switch systems, including Nintendo Switch 2 and Nintendo Switch.
Sources
- Nintendo launches My Mario product line in the U.S., Nintendo (Official Site), February 19, 2026
- Nintendo launches My Mario™ product line in the U.S., My Nintendo, January 28, 2026
- Hello, Mario! for Nintendo Switch, Nintendo (Official Store), February 19, 2026
- My Mario Videos – Stop-Motion Stories, Nintendo (My Mario), February 19, 2026
- Hello, Mario! (My Mario (TM)), Penguin Random House, April 7, 2026
- ‘Hello, Mario!’ App For Switch Updated To Version 1.0.2, Nintendo Life, November 17, 2025