Nintendo’s My Mario Series Brings New Toys, Books, and Apps for Young Fans

15 August 2025
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5 min.
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Nintendo’s My Mario Series Brings New Toys, Books, and Apps for Young Fans

Summary:

The Super Mario universe is about to get even more kid-friendly with Nintendo’s new My Mario series. Designed specifically for young children and their parents, this collection blends creativity, education, and play in one charming package. Launching first in Japan on August 26, 2025, the range includes wooden block sets that double as amiibo figures, a hands-on board book called “Hello, Mario!”, and a free interactive app for Nintendo Switch and smart devices where kids can stretch and twist Mario’s face. Additional offerings include short stop motion videos, apparel, general goods, and plush toys, all featuring the world’s most famous plumber and his friends. While the initial rollout is exclusive to Nintendo TOKYO, OSAKA, and KYOTO, select products are set to hit international markets in 2026. Each item has been designed with small hands in mind, making them safe, durable, and perfect for shared parent-child play. Whether it’s stacking blocks, flipping through a colorful book, or laughing together at Mario’s silly expressions in the app, the My Mario series is set to become a must-have for young Super Mario fans worldwide.

Nintendo’s My Mario series

Nintendo is bringing a fresh twist to the beloved Super Mario brand with the launch of the My Mario series. This new initiative focuses on creating products tailored for young children, blending entertainment with learning opportunities. Parents can expect interactive toys, engaging books, and digital experiences that encourage shared playtime. By incorporating iconic Super Mario characters into these items, Nintendo aims to introduce its youngest fans to the magic of the Mushroom Kingdom in ways that are both fun and age-appropriate.

Product lineup overview

The My Mario series offers a variety of products to appeal to different play styles and interests. From tactile wooden blocks that double as amiibo figures to an imaginative board book and a playful mobile app, there’s something for every young Mario enthusiast. Additional items such as apparel, plush toys, and a series of short stop motion videos add even more variety to the lineup, ensuring that the My Mario series captures the hearts of kids and parents alike.

Wood block set details

One of the standout products in the My Mario series is the wood block set, featuring Mario, Luigi, and other iconic elements from the Super Mario universe. These blocks are crafted in sizes and weights that are perfect for small hands, making them easy to stack, arrange, and play with. Each character block also functions as an amiibo, allowing players to bring their favorite characters into compatible Nintendo Switch games. The sets are available in two options: a smaller three-piece Mario set for casual play, and a larger thirty-piece Mario & Friends set for more elaborate building adventures.

Small set for beginners

The Mario Wood Block Set includes three wooden pieces, ideal for introducing younger children to building play while keeping things simple and safe. This set is perfect for toddlers who are just starting to explore stacking and arranging objects.

Large set for creative play

For families who want more variety, the Mario & Friends Wood Block Set offers thirty pieces featuring multiple characters and familiar Super Mario items. This set provides more opportunities for imaginative building projects and cooperative play between siblings or friends.

Board book details

The “Hello, Mario!” board book is designed to be a fun and interactive reading experience for parents and children. Each page invites kids to engage with the character by opening Mario’s mouth or turning his face, encouraging them to explore the book in a hands-on way. The durable board book format ensures it can withstand repeated reading sessions and curious fingers, making it a lasting addition to any young fan’s library.

Hello Mario app

Available as a free download for Nintendo Switch and smart devices, the Hello Mario app lets kids interact with Mario’s face by stretching, twisting, and turning it in different ways. Each action prompts a unique reaction from Mario, adding to the fun and encouraging repeated play. The app supports both iOS and Android devices, as well as the Nintendo Switch, making it accessible to a wide audience.

Visual stop motion shorts

The My Mario series also includes a collection of short stop motion videos titled “It’s Me, Mario!” Each episode is around one minute long, featuring Mario’s expressive movements and playful antics. These bite-sized videos are designed to hold young viewers’ attention and are available for free through the official My Mario website and other online platforms.

Apparel and general goods

Beyond toys and digital content, the My Mario series will offer a range of apparel and everyday goods. These items allow children to carry their love for Mario into their daily lives, whether through themed clothing, accessories, or functional household items featuring bright and colorful designs.

Plush toys

Plush toys round out the My Mario lineup, offering soft and huggable versions of Mario and his friends. These plushes are perfect for comforting bedtime companions or imaginative play during the day, making them a favorite among younger fans.

Release dates and availability

The My Mario series launches in Japan on August 26, 2025, exclusively at Nintendo TOKYO, OSAKA, and KYOTO locations. This initial release will give Japanese fans the first opportunity to experience the full range of products in person.

Global expansion plans

International fans won’t be left out—select My Mario products are scheduled for release in other countries in 2026. While exact regions and dates have yet to be confirmed, Nintendo’s global reach ensures that families worldwide will soon have access to these charming new additions to the Super Mario brand.

Conclusion

The My Mario series represents Nintendo’s commitment to creating family-friendly experiences that bring parents and children together. With its diverse mix of physical toys, interactive books, digital apps, and visual media, the series offers something for every type of young fan. As the products roll out across Japan and eventually reach global markets, My Mario is poised to become a staple in households looking for playful and imaginative ways to enjoy the world of Super Mario.

FAQs
  • What is the My Mario series? – It’s a collection of toys, books, apps, and media designed for young children featuring Super Mario characters.
  • When does the My Mario series launch? – It launches in Japan on August 26, 2025, with select products releasing globally in 2026.
  • Where can I buy My Mario products? – Initially at Nintendo TOKYO, OSAKA, and KYOTO stores, with international availability to follow.
  • What is unique about the wood block sets? – They are child-friendly in size, double as amiibo figures, and come in both small and large sets.
  • Is the Hello Mario app free? – Yes, it’s available for free on Nintendo Switch, iOS, and Android devices.
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