Summary:
After serving as Shikoku’s only Pokémon Store since 2017, Emifuru MASAKI is preparing to close its doors on August 17, 2025. A heartfelt farewell video pays tribute to the store’s role in bringing fans together and introducing Pokémon magic to a whole region. Since its opening eight years ago, Emifuru MASAKI became more than a store—it was where stories began, memories were forged, and communities gathered. As anticipation builds for Pokémon Center Kagawa’s debut later this year, excitement blends with nostalgia. Shikoku fans reflect on their favorite moments—cosplay meets, exclusive merchandise events, and the friendships formed. While it’s sad to say goodbye, the new center promises a fresh chapter full of wonder, offering an expanded experience with new designs, exhibits, and opportunities for fans old and new. The transition honors the legacy of Emifuru MASAKI while looking ahead to another home for Pokémon lovers in Kagawa.
Emifuru MASAKI: A Landmark Begins
The story kicked off in 2017 when the first Pokémon Store in the Shikoku region, Emifuru MASAKI, opened its doors. Right away, it felt like discovering a secret Pokémon hideaway—something that fans in the area could call their own. It wasn’t just about the merch; it was a place that sparked excitement and became a meeting point for trainers of all ages. You could sense the buzz from the moment you walked in—the colors, the laughter, the shared awe when spotting rare items.
The Heart of Shikoku’s Pokémon Fans
It quickly became more than a shop. Emifuru MASAKI infused the community with energy. Kids would show off their latest catches, adults hunted exclusive items, and regulars formed friendships lining up for special drops or events. Many families share memories of weekend visits turned magical tradition, where even a simple item like a sticker carried emotional weight. Through themed events and limited-edition releases, Emifuru MASAKI became woven into Shikoku’s Pokemon experience.
The Farewell Video: A Touching Goodbye
A farewell video has been released to say goodbye. It’s the kind of thing that tugs at your heartstrings—a compilation of footage from store openings to fan reactions and highlight moments over the years. You get glimpses of excited applause, familiar faces, and signage swapping from “Welcome” to “Thank you for everything.” A perfect send-off that honors what the store meant to fans.
Moments That Made Emifuru MASAKI Special
Among the memories you might spot are first-day crowds, staff dressed in costume, special trading event nights, and the sparkle in collectors’ eyes when spotting exclusive merchandise. You’ll see parents snapping photos of their children clutching rare plushies, teenagers proudly showing custom Poké Balls, and longtime fans chatting about favorite Pokémon eras. It’s like a highlight reel of smiles, camaraderie, and shared fandom.
Reasons Behind Closure
So why now? Emifuru MASAKI will close on August 17, 2025. While shutting a beloved location feels bittersweet, the shift makes sense. The Pokémon Company plans to open Pokémon Center Kagawa later this year in Shikoku, bringing fresh design, updated experience, and a centralized location that can better serve a growing fan base. It feels less like an end and more like passing a torch from one landmark to another.
Looking Forward: Pokémon Center Kagawa
Pokémon Center Kagawa is right around the corner, promising to carry forward the legacy. Anticipation is building. Fans are imagining a modern, vibrant space where design meets nostalgia, blending immersive experiences with retail magic. It’s like the next evolution in Pokémon retail—bigger, brighter, and built for today’s fans while honoring the roots planted by Emifuru MASAKI.
What to Expect from the New Store
Expect thoughtful layout, dynamic displays spotlighting latest games and products, and perhaps themed photo spots perfect for sharing on social media. There might be exclusive items celebrating Kagawa or regional Pokémon designs. Maybe even events—launch days, meet-and-greets, collector-focused nights. All with that same warm energy but dialed up with new energy and polish.
Community Reflections and Memories
Across blogs, social media, and conversations, fans are reflecting. Longtime visitors are reminiscing about first visits, how they brought friends who became lifelong Pokémon buddies. It’s like a mosaic of small tales forming a bigger memory collage. Some say the store felt like someone in the team who knew your favorite Pokémon and smiled when you asked for it.
Emotions and Nostalgia in Shikoku
There’s real emotion in the mix. For many, Emifuru MASAKI was where introductions to Pokémon happened—parent and child, friend and friend, even spouse to spouse on a sentimental outing. Hearing about its closure, fans talk about that warm feeling—the rush of “I was there from day one” or “I grabbed that Pikachu plush on the grand opening.” It’s that kind of nostalgia that can’t be replaced—but instead carried forward, fondly.
Conclusion
Emifuru MASAKI’s closing isn’t just a storefront shutting—it’s the gentle turning of a page in Shikoku’s Pokémon tale. From the first Pokémon fans wandering in, wide-eyed, to the final applause in its farewell, it served its role beautifully. And now, Pokémon Center Kagawa awaits—with its own story to create. The spirit continues. Only now, in a new building with fresh possibilities and dreams waiting to be caught.
Emifuru MASAKI may be closing its doors, but what it started will continue to sparkle through Pokémon Center Kagawa. The goodbye feels like saying “see you tomorrow” rather than “goodbye.” For fans who gathered, collected, smiled, and shared here, that spirit travels on. And soon, a new home opens—ready to welcome the next wave of memories and magic.
FAQs
- When did Pokémon Store Emifuru MASAKI open?
- It opened in 2017 as the first Pokémon Store in Shikoku.
- When is it closing?
- The store will close on August 17, 2025.
- Why is it closing?
- It’s closing to make way for the upcoming Pokémon Center Kagawa, opening later this year.
- What’s the significance of Pokémon Center Kagawa?
- It’s a new, updated space expected to honor Emifuru MASAKI’s legacy while offering a refreshed experience for fans across Shikoku.
- Is there a farewell video?
- Yes, a farewell video has been released, showcasing memories and moments that defined Emifuru MASAKI.
Sourcws
- Pokémon Store Emifuru MASAKI Closing Its Doors On August 17, NintendoSoup, July 11, 2025
- Pokémon Store Emifull Masaki Closing, Pokémon Newspaper, July 19, 2025
- Watch The Pokémon Store Emifuru MASAKI Farewell Video, NintendoSoup, August 2025
- Pokémon Center Kagawa Opening This Year in Japan, GoNintendo, July 11, 2025
- First Store Opening in Shikoku! Pokémon Center Kagawa to Open in Takamatsu City, Saiga NAK, July 11, 2025














Farewell video made me cry a bit 😭 but wow, new Center sounds awesome! Can’t wait for themed photo spots 📸✨
I’ll miss Emifuru MASAKI so much 😢 I got my first shiny plushie there! Hope Kagawa one is just as magical.
Honestly, why close something that works fine? Not everything needs to be ‘new and better’. Some of us liked things the way they were.