Despite the world economy and ongoing corona pandemic, it looks like Pokemon GO is still cashing in!
Superdata , in their latest performance report for the games industry, noted that the mobile AR game Pokemon GO. Notably, the game grossed a whopping $111 million during the month of March 2020 – an 18% growth month-over-month (i.e. compared to February 2020).
Growth in this time explained
As many fans will know, Niantic did make adjustments in Pokemon GO to make it something feasible during the current corona pandemic.
One of such changes was that it was easier to encounter Pokemon from one’s home.
Based on these earnings, it’s probably safe to say that this strategy is working to retain players and player-spending overall.
Have you yourself been playing Pokemon Go during the pandemic?
About Pokemon Go
Pokémon Go is a free smartphone app that combines gaming with the real world. The game uses location tracking and mapping technology to create an ‘augmented reality’ where players catch and train Pokémon characters in real locations.
