Doug Bowser: More Female consumers purchasing Nintendo Switch Lite

Doug Bowser: More Female consumers purchasing Nintendo Switch Lite

Nintendo released the Nintendo Switch Lite console earlier this year – which offers handheld-only play at a cheaper price.  While not everyone is in love with its simpler form factor, it looks like the system may have already found a niche.

During an interview with Fortune, Nintendo of America president Doug Bowser revealed an interesting detail about the Switch Lite. In particular, he mentioned that the portable-only system is winning the hearts of women – many of whom prefer to purchase it over the regular Switch model. Doug also felt that the system will be a valuable asset in expanding Nintendo’s current audience – which makes sense in lieu of the upcoming holiday season.

A women’s best friend?

We’re seeing a higher percent of female consumers buying Nintendo Switch Lite than buy the flagship. We see Lite as a great opportunity for us to expand with that audience.

Our intent with Nintendo Switch Lite is absolutely to reach a more expanded audience and to do so by offering a more dedicated gaming device for those that were really looking for that experience.

Well gamer girls and women, you all have got a great sense of tast it seems. We wonder if any official stats will come out for this.