Starlink did not live up to Ubisoft’s sales expectations

Starlink did not live up to Ubisoft’s sales expectations

In an interview with MCV, the executive director of Ubisoft Alain Corre talked about how Starlink failed to meet their sales expectations but that the game will be used as a learning experience for marketing their next family game.

A learning experience

I think we gain a lot of experience working on this franchise, also for the family. And it helps us shape plans for family games that are coming for us. We always capitalize on everything we have done in the past. We have a lot of fans still playing Starlink and that are happy playing Starlink, and that’s what’s most important for us.

We were expecting more out of Starlink but it’s a step in our creation process and, again, all the experience we have garnered out of creating and marketing this game, we are very rich in this experience to market, and well placed to create better products for this type of consumer in the future.

About Starlink – Battle for Atlas

Starlink: Battle for Atlas offers a whole new gameplay experience: to play, build your own modular Starship model, mounted on your controller, to take part in epic space combat. Equip your model with different parts, and your Starship changes in game in real time.

Assemble your fleet, mix and match your pilots, Starships and weapons to create your own play style and defeat the enemy.

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Fully customise your starship: the choice is yours

Mix and match pilots, hulls, wings, and weapons to assemble your ideal starship with an unprecedented level of customisation and creativity. Changes to your physical ship instantly appear in-game allowing you to immediately jump into the battle.

Explore an entire star system

Travel seamlessly through the exotic alien worlds of the Atlas Star System. Each one of its planets has its own identity, ecosystem and wildlife. Be careful, as space is a hostile environment and will present many challenges. The world evolves depending on your actions and your choices.

Everything you do has an impact on your journey, and enemies will react and fight back intelligently and take over the star system if you do nothing to stop them.