Devon Pritchard has been named the new executive vice president of sales, marketing, and communications for Nintendo of America.
This comes after she filled that role as an acting executive since November 2021.
About Devon Pritchard
Pritchard has worked for Nintendo of America for 16 years. She was executive vice president of business affairs and publisher relations in the past. Recently, Pritchard oversaw the release of big Switch games like Kirby and the Forgotten Land, Pokemon Legends: Arceus, and Nintendo Switch Sports.
She will now be in charge of strategy and implementation in the United States and Canada.
Doug Bowser, president of Nintendo of America commented
“Devon has been a leader at Nintendo for a long time, so she knows a lot about our employees, our products, and our fans.
I have worked closely with Devon over the years, and I know that she will use her knowledge of the brand and her unique set of skills to help expand our markets, drive engagement, and grow our business through fresh ideas and inspired thinking that will help Nintendo continue to put smiles on our customers’ faces.
From now on, Pritchard will report straight to Doug Bowser.
