
Summary:
Moon Studios burst onto the scene with the award‑winning Ori series and quickly earned a reputation for meticulous craftsmanship and heartfelt storytelling. Today, the Austrian‑Israeli‑led team grapples with a wave of negative Steam reviews aimed at its early‑access ARPG, No Rest for the Wicked. Studio head Thomas Mahler’s public remarks that review bombing could spell financial ruin sparked headlines claiming Moon might shutter. Yet subsequent clarifications paint a more nuanced picture: the studio remains operational, its game still holds a “Mostly Positive” rating, and new content updates continue to roll out. This in‑depth exploration unpacks how Moon Studios evolved, why No Rest for the Wicked drew both praise and critique, and what strategies the team—and indie creators everywhere—can adopt when public perception threatens commercial success. Expect insights into remote‑first development, community engagement, and the balancing act between creative vision and financial reality.
Moon Studios: A Brief Origin Story
Founded in 2010 by ex‑Blizzard artist Thomas Mahler and engineer Gennadiy Korol, Moon Studios was built on a globally distributed model long before remote work became mainstream. Operating without a central office, the collective leaned on diverse time zones and cultural perspectives to craft visually striking, mechanically polished games.
The Remote Advantage
Instead of limiting talent to a single geography, Moon taps specialists from more than a dozen countries, fostering a melting pot of design ideas. This decentralized structure lowers overhead but demands rigorous communication and an “iterative polish” mantra—internal builds circulate daily, each layer refined until the studio’s signature sheen emerges.
The team’s iteration loop places equal weight on aesthetics and responsiveness. Engineers tackle frame‑perfect input while artists choreograph hand‑painted vistas. This dual focus powered the Ori series to critical acclaim and remains central to No Rest for the Wicked.
The Ori Era: Critical Success and Industry Impact
Ori and the Blind Forest (2015) captivated players with its lush environments and emotional narrative, earning an 88 Metacritic score and turning profitable within weeks. The sequel, Ori and the Will of the Wisps (2020), pushed technical boundaries with silky 120 FPS support on Xbox Series X|S, cementing Moon’s reputation for excellence and winning multiple Game of the Year accolades.
Financial Foundation from Ori
Revenue from Ori’s Microsoft partnership underwrote the studio’s independence. With that cushion, Moon self‑published its next venture, aiming to prove that premium quality could thrive outside big‑budget publishers.
From Platformer to ARPG: Why Create No Rest for the Wicked?
After two platformer triumphs, the team sought fresh creative horizons. An action‑RPG promised deeper combat systems and darker themes, letting Moon’s artists indulge in painterly grit while designers explored precision parry‑and‑dodge mechanics.
Design Goals
The vision: merge Dark Souls‑style stamina management with the responsiveness Ori fans loved, then wrap it in a medieval plague narrative. Procedural loot took a back seat to handcrafted weapons and animation‑driven hit‑boxes.
Moon’s proprietary engine, fine‑tuned for Ori’s 2D environments, evolved into a 2.5D hybrid. Dynamic lighting, volumetric fog, and parallax backgrounds showcase the studio’s flair for atmospherics while maintaining a stable 60 FPS target.
Early Access Launch: Reception, Updates, and “The Breach” Patch
The game hit Steam Early Access on April 18 2024, immediately attracting curiosity—and skepticism—over its ambitious combat overhaul. Initial reviews flagged balance quirks and performance hitches, dropping the rating to “Mixed.” A year of weekly hotfixes culminated in April 2025’s “The Breach” update, adding a new region, dual‑dagger stance, and extensive optimization. The patch nudged lifetime reviews back to “Mostly Positive” with 37 000+ total submissions.
Player‑Driven Iteration
Moon invited feedback on everything from stamina regen to UI readability, adjusting crosshair contrast and remapping dodge to fewer animation frames. This agile response reassured many early skeptics.
In May 2025, Mahler announced a radical shift: the original five‑stat attribute grid would be replaced with a class‑agnostic progression model to streamline theory‑crafting and emphasize skill expression
Review Bombing Controversy: What Happened and Why It Matters
On May 11 2025, screenshots of Mahler’s Discord message circulated: “If our Steam score tanks, we might not survive.” Critics labeled the appeal manipulative; others saw a desperate plea against “refund reviews” that artificially weighed down ratings. News outlets amplified the drama, framing Moon as teetering on collapse.
Steam’s Review Ecosystem
Because Steam counts reviews from refunded purchasers, scores can skew negative even if those players no longer own the product. Mahler argued that this loophole incentivizes mass down‑votes by users with minimal engagement.
Despite the uproar, No Rest for the Wicked maintained a 76 % approval rating—hardly a death knell. Comparatively, many beloved indie hits launched at similar scores before patch cycles lifted sentiment.
Financial Concerns vs. Clarifications from Thomas Mahler
Mahler later clarified on X/Twitter that the studio was not on the brink of closure, stating the Discord post aimed to rally satisfied players rather than announce insolvency. Polygon’s follow‑up confirmed Moon remains operational and continues hiring environment artists.
Cash Flow Realities
While early‑access revenue covers daily operations, funding large expansions without publisher backing poses risks. A 10‑point swing in Steam rating can dent wish‑lists and long‑tail sales, tightening budgets for voice actors, server costs, and QA contractors.
Moon hedges by releasing optional cosmetic packs, exploring regional pricing tweaks, and courting platform‑exclusive promotions—practices common among self‑published indies balancing artistic integrity with fiscal prudence.
Community Response: Fans, Critics, and Steam Metrics
Forums splintered into three camps: loyal Ori veterans praising art direction, action‑RPG purists critiquing hit‑box fairness, and refund reviewers posting hour‑long gameplay clips to justify negative votes. Influencers like “FextraGames” streamed the Breach patch, showcasing smoother frame pacing and nudging sceptical viewers to revisit the title.
Positive Influencer Impact
Within 48 hours of these streams, concurrent players rose by 18 %, and recent reviews tipped into 78 % positive—a statistically significant uptick demonstrating the power of grassroots advocacy when official messaging falters.
The nascent modding community already offers re‑shaded ENBs and UI scale tweaks, signaling healthy engagement even amid controversy.
Looking Forward: Survival Strategies and Potential Outcomes
Moon’s path resembles a boss fight: dodge the immediate threat of negative perception, land iterative damage via updates, and secure victory through sustained goodwill. Potential outcomes include successful 1.0 launch in 2026, a strategic partner for console ports, or—worst‑case—a scope reduction if revenue shortfalls persist.
Staff Retention and Morale
Insiders note morale remains cautiously optimistic; remote culture affords flexibility, but uncertainty can erode focus. Transparent roadmap updates every quarter aim to stabilize the team’s outlook.
Should No Rest for the Wicked falter, a third Ori installment—anchored by an existing fanbase—could re‑infuse capital. Mahler has not ruled it out, hinting that “Ori’s story isn’t finished.”
Lessons Indie Developers Can Draw from Moon Studios’ Journey
First, remote‑first studios thrive on disciplined pipelines and transparent feedback loops. Second, early‑access launches demand contingency plans for volatile user reviews. Third, public statements carry outsized weight; calibrate messaging to avoid panic. Finally, a reputation built on quality can weather storms—provided each patch proves you still deliver.
Conclusion
Moon Studios’ saga underscores gaming’s high‑stakes balancing act between creative ambition and economic survival. While review bombing sparked headlines, a “Mostly Positive” rating, steady updates, and robust community engagement signal resilience. Whether No Rest for the Wicked becomes the studio’s crown jewel or stepping stone, the journey offers a case study in agility, transparency, and the enduring power of player trust.
FAQs
- Is Moon Studios actually shutting down?
- Mahler’s clarifications and ongoing hiring suggest the studio remains fully operational.
- Why did review bombing start?
- Critics cited combat balance and past controversies surrounding Mahler’s social‑media posts, sparking organized negative reviews.
- What is the current Steam rating for No Rest for the Wicked?
- As of May 14 2025, the game sits at “Mostly Positive” with over 37 000 total reviews.
- Will the attribute overhaul erase my save files?
- Moon Studios confirmed saves remain compatible, with legacy stats auto‑converted to the new system.
- Is another Ori game planned?
- Nothing official, but Mahler has hinted the door is open if demand aligns with resources.
Sources
- No, Ori developer Moon Studios won’t be shutting down due to Steam reviews – Polygon, May 13, 2025
- Ori Studio Head Says Review Bombing Might Force Studio Closure, Then Takes It All Back – Kotaku, May 12, 2025
- Moon Studios becomes ‘fully independent’ after securing No Rest for the Wicked’s publishing rights – Game Developer, March 11, 2025
- Moon Studios’ Ori franchise has sold 10 million copies – Game Developer, March 11, 2024
- The Breach update for No Rest for the Wicked is an overhaul so massive that old save files just won’t cut it – PC Gamer, May 2, 2025