According to Bloomberg, the Saudi Public Investment Fund (PIF) purchased a 5% interest in Nintendo. Nintendo has not formally confirmed the PIF’s acquisition since it may not be something the Kyoto-based corporation is eager to reveal.
About the PIF
The Saudi Arabia Public Investment Fund was established by Prince Mohammed bin Salman, a controversial figure who has been implicated for the killing of Washington Post writer Jamal Khashoggi by the C.I.A. and others.
So far, the Saudi Arabia Public Investment Fund has acquired holdings in EA, Capcom, Activision-Blizzard, and other companies.
Saudi Arabia has increased its attempts to develop its own content sector, and this sequence of investments in Japanese gaming businesses is likely a method for them to learn from Japan.
