Reggie; Marketing Nintendo 2DS / 3DS to parents with young children

Reggie; Marketing Nintendo 2DS / 3DS to parents with young children

It seems like there’s still quite a bit of life left in the Nintendo 3DS and if you’ve been watching TV you’ve probably seen a number of adverts for the New Nintendo 2DS.

Game Informer managed to secure an interview with Nintendo of America president Reggie Fils-Aime who talked to the publication about the company’s plans for the system going forward. Reggie says that the company is looking to market the handheld to the millions of young children, and parents with young children, and it seems like it’s working.

Reggie about Nintendo 2DS/3DS Marketing

Here in the U.S., through May, it’s up 10 percent year on year. It continues to be a vibrant system. The reasons are, for the target audience we are going after – parents with kids – we see this as a great first device for that five, six, seven, and eight-year-old.

The portability, the ability for the hardware to take damage and survive the drop test, over a thousand games available with new ones coming, that’s what’s driving the performance. It becomes a gateway for these kids that turn 10, 11, and 12 to then jump on to Nintendo Switch. It’s a strategy that’s working, and we’re going to continue to support that platform. We have more games coming, and certainly into 2019, we see it as a key part of our business.

Personally we still favor a world in which the Nintendo Switch gets the center stage, but at least it is good to know the why and how of the current situation.