During the question and answer session that was part of the financial results conference, Nintendo’s president, Shuntaro Furukawa, was questioned about the ways in which the company intends to make Nintendo Switch Online more appealing to players and increase the number of players who subscribe to the service.
The future of Nintendo and Nintendo Switch Online
According to Furukawa, this year saw the introduction of the Expansion Pack tier, which included N64 games, and the company has said that it “is accounting for a steadily growing percentage of overall memberships.”
Nintendo has said that it is “considering numerous alternatives, including greatly upgrading the service’s content.” One of these potential options is “significantly increasing the service’s content.” According to Furukawa, “Nintendo Switch Online is our effort to encourage our consumers to continue enjoying Nintendo Switch for many years to come.” “Nintendo Switch Online is a free service.”
As of September 2022, the total number of subscribers that pay for access to Nintendo Switch Online has surpassed 36 million. The overall membership is growing along with the number of people using Nintendo Switch and titles that include online play, despite the fact that some customers choose not to renew their subscriptions once they have run out of time on them.
Additionally, the Nintendo Switch Online + Expansion Pack service, which we introduced the previous year, is accountable for a continually growing proportion of total subscriptions. This may be attributed, in part, to the inclusion of Nintendo 64 titles in the service.
Since the goal of the service is to provide consumers with the ability to play on Nintendo Switch for an extended period of time, we are examining a variety of different initiatives, including the addition of further content updates. As was discussed in this morning’s presentation, it is our intention to keep using Nintendo Account in order to continue developing long-lasting ties with our clientele. In accordance with this strategy, we see Nintendo Switch Online as our initiative to encourage our customers to continue using Nintendo Switch for a significant amount of time into the future.
