Summary:
In the dynamic realm of video game development, Kit Ellis and Krysta Yang, renowned for their tenure at Nintendo, have emerged as game industry consultants. Their expertise spans from branding to marketing strategy, offering both indie developers and corporate giants a unique perspective. With a focus on defining a game’s core message, understanding development timelines, and setting goals, they provide personalized and holistic game marketing solutions. Dive into their journey and discover the keys to success in the ever-evolving world of game marketing.
Transition from Nintendo to Game Consulting
Kit Ellis and Krysta Yang’s journey from Nintendo to their own video game consulting agency, Never A Minute Consulting,is nothing short of remarkable. With a background deeply embedded within Nintendo’s senior team, they decided to venture into the specialized field of video game consultancy.
The Role of Game Consultants
Game consultants play a pivotal role in the industry, addressing various aspects of game development. They assist studios in areas such as branding, marketing strategy, media interaction, and even team building. This external perspective is valuable for large corporate developers as it helps them avoid common pitfalls and approach their projects with fresh insights.
Key Elements of Game Marketing
One of the critical aspects of game marketing emphasized by Kit and Krysta is defining a game’s core message. This involves identifying what makes a game unique and interesting, the key elements that will resonate with the target audience.
Understanding Development and Marketing Timelines
Successful marketing requires a clear understanding of both the game’s development timeline and the marketing timeline. Kit and Krysta stress the importance of aligning these two schedules to ensure a cohesive and effective marketing strategy.
In the ever-evolving game industry, it’s crucial to establish both short-term and long-term marketing goals. Short-term goals might include building anticipation before a game’s release, while long-term goals could involve maintaining player engagement over time.
Kit & Krysta’s Unique Perspective
What sets Kit Ellis and Krysta Yang apart in the industry is their diverse experience. They have worked with both indie developers and corporate giants, giving them a comprehensive view of the challenges and opportunities in game marketing. This unique perspective allows them to tailor their consulting services to the specific needs of each client.
Personalized and Holistic Game Marketing
Never A Minute Consultingprides itself on being a small, intimate consultancy. This approach ensures that every client receives personalized attention and tailored solutions. Kit and Krysta provide a holistic approach to game marketing, backed by their extensive industry knowledge. Their commitment to understanding each client’s unique vision sets them apart in the world of game consultancy.
Conclusion
In the ever-evolving world of video game development, Kit Ellis and Krysta Yang have emerged as trusted guides for studios looking to navigate the challenges of marketing. Their journey from Nintendo to Never A Minute Consultingshowcases their dedication to helping both indie developers and corporate giants succeed in the competitive gaming industry.
FAQs
- Q1: What services does Never A Minute Consulting offer?
- Never A Minute Consulting offers a wide range of services, including branding, marketing strategy, media interaction, team building, and more. They tailor their services to meet the specific needs of each client, ensuring personalized and effective solutions.
- Q2: How can game consultants benefit indie developers?
- Game consultants like Kit Ellis and Krysta Yang provide indie developers with valuable insights and expertise that can help them navigate the challenges of game development and marketing. They offer guidance on branding, marketing strategy, and more, leveling the playing field for smaller studios.
- Q3: What are the challenges in game marketing?
- Game marketing presents several challenges, including defining a game’s unique message, aligning development and marketing timelines, and setting both short-term and long-term goals. Kit and Krysta emphasize the importance of addressing these challenges effectively.
- Q4: What sets Kit Ellis and Krysta Yang apart in the industry?
- Kit and Krysta’s unique perspective, gained from working with both indie developers and corporate giants, sets them apart. Their commitment to personalized, holistic game marketing solutions and their extensive industry knowledge make them trusted experts in the field.
- Q5: How can I get in touch with Never A Minute Consulting?
- To get in touch with Kit Ellis and Krysta Yang at Never A Minute Consulting, visit their official website or contact them through their preferred communication channels listed on their site. They are always ready to assist you in unlocking success in video game marketing.
