Voormalig president van Nintendo of America, Reggie Fils-Aime, heeft onthuld dat het iconische logo van Nintendo bijna was veranderd naar iets anders.
De reden?
Welnu, het huidige logo was misschien te kinderachtig en het marketingteam dacht dat het een make-over zou geven. Gelukkig is dit nooit gebeurd en heeft Reggie de dag opnieuw gered
Reggie
From a branding standpoint, we had to be clear in what Nintendo as a brand stood for, as well as what the individual franchises stood for.
When I joined Nintendo, there was a sense of almost shame that Nintendo appealed to young consumers, and the marketing team at Nintendo of America started doing things with the logo – that classic Nintendo logo in an oval – they would put it into graffiti style, or they’d do different things to try and age up the logo, and I put a stop to that because that is not our brand.
And what we needed to do was yes, appeal to a broad swatch of consumers, but we needed to do it based on what the brand stood for, and not doing it in some false way.
Systemically, we went through and cleaned up the presentation of the brand, but we also created messaging coupled with content that really broadened the reach, broadened the appeal, and set the stage for all of the great products we would launch like Wii, like Wii Fit, and eventually the Nintendo Switch.
Omdat logo belangrijk is
Weet je nog in de late jaren 90 toen het toenmalige WWF hun oude bloklogo veranderde in het scratch-logo?
Volgens Reggie heeft Nintendo bijna exact hetzelfde gedaan! Ze zouden het iconische logo dat je hierboven ziet veranderen in een merk dat meer op graffiti lijkt.
